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Today's Thought-Yahoo's new Captain |
Tuesday, January 20, 2009 |
WHO is Carol Bartz? This week Yahoo!, a huge but floundering internet company, appointed her as its new boss. Ms Bartz is one of only a few women at the top in Silicon Valley, now that the female bosses of Hewlett-Packard and eBay have departed. She is also a weathered Valley veteran. She ran Autodesk, a software company based just north of San Francisco, for many years. She sits on the boards of technology giants such as Cisco and Intel; she used to work at Sun Microsystems and DEC; and she has a nice house and garden in Atherton, the Valley’s swankiest suburb. A very safe choice, it would seem. Too safe, some say. Ms Bartz, at 60, is strikingly old to be running a “Web 2.0” company that, along with Google and Facebook and the rest, needs street cred among college-age kids like Ms Bartz’s own daughter, Layne. The first computer that Ms Bartz touched was a punched-paper-tape IBM 1620 in 1967, the sort that Yahoo!’s programmers today might have read about in the palaeontology module of their computer-science curriculum.
Then there is the matter of her experience. Autodesk is a successful but smaller company (about half the size of Yahoo!) that sells software to architects and engineers to help them visualise underground sewers, skyscrapers or aeroplanes in three dimensions. This has nothing whatsoever to do with consumer e-mail, web search or financial news, with online advertising or page views—in short, with Yahoo!. Ms Bartz takes over from Jerry Yang, Yahoo!’s co-founder, who stepped in as chief executive in June 2007 when Yahoo! was already in crisis. Mr Yang made things worse by rebuffing Microsoft, which wanted to buy Yahoo! last year for $33 a share, a valuation that now evokes nostalgia (its shares are trading around $12). Mr Yang will return to his previous role of “chief Yahoo” and will remain on the board; his number two, Susan Decker, having been passed over for the top job, will depart. The well-connected Ms Bartz knows Mr Yang, since they both sit on Cisco’s board. Might she be so close to Mr Yang that she will not want to risk offending him by putting Yahoo! through the wrenching pain it needs?
In fact, none of this reveals much about Ms Bartz as a leader, nor about the real reason why Yahoo!’s board chose her. Her main qualification is that Ms Bartz has been tested in life as few people in Silicon Valley have. Her trials have turned her into a hardened, disciplined, occasionally ruthless, but often inspiring boss—exactly the sort of leader, it could be argued, that Yahoo! now desperately needs.
She was born in Minnesota but lost her mother when she was a child, so her grandmother raised her in a small town in Wisconsin. This early setback appears to have left Ms Bartz with insecurities that would forever motivate her to achieve. She became a homecoming queen and a mathematics star in high school. She worked her way through college by serving cocktails, maintaining a Spartan exercise regime in order to fit into the uniform—a red miniskirt and black fishnet stockings.
Ms Bartz then went to work at 3M, one of America’s blue-chip companies, in the 1970s. But when she requested a transfer to headquarters, she was told that “Women don’t do these jobs.” She walked straight out of 3M and into the computer industry. Eventually this led to her big break, when she was appointed chief executive of Autodesk. But there was a catch. Just as she began her new job, Ms Bartz was diagnosed with breast cancer. She was 43 at the time, and decided to fight on all fronts. She took a single month off work for a mastectomy and reconstruction, and then went back to her new job full-time, while having chemotherapy for seven months on the side. She defeated her cancer, gained weight and lost it again, and launched Autodesk into a period of astonishing growth.
WYD Team |
posted by Win Your Dreams @ 8:46 AM |
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