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Today's Thought-The QCI CEO |
Monday, February 16, 2009 |
Chief executive officer and chairman of the board, Qwest Communications International
Richard C. Notebaert (pronounced note-a-bärt), who was born in Canada but raised in Columbus, Ohio, was a happy warrior, eager to take on new challenges and to mingle with workers, shareholders, and customers to show them his vision of a bright future even during the most miserable of times.
A low-key personality, he had the common touch and would converse as easily with blue-collar workers as he did with corporate executives. He was responsible for making Ameritech one of the most successful "Baby Bells" (companies spun off from AT&T in an antitrust settlement), he was credited with saving Tellabs from dissolution, and he staved off bankruptcy for Qwest when the situation appeared hopeless.Although he was visionary in terms of what he foresaw his companies providing in services, his business techniques were classic: anticipate developments in the marketplace, cut costs, and organize a company around its customers' needs.
THE COMPANY MAN Notebaert's career began while he was in college, when he took a job washing trucks. While in college he married Peggy, who was one of the anchors of his life throughout his sometimes tumultuous career. He worked in both marketing and services during the first decade of his career at Ameritech; he began his rapid rise up the corporate ladder when he received his MBA in 1983.
It was an opportune time to have earned an MBA because AT&T, which had long held a monopoly on telephone communications in the United States, was being broken up into a long-distance carrier and five new local phone companies. One of the new local companies was Ameritech Corporation, which received the states of Illinois, Indiana, Michigan, Ohio, and Wisconsin as its territory.
Notebaert quickly became the vice president of marketing and operations for Ameritech Communications, one of the divisions of Ameritech Corporation.When Notebaert became president of Ameritech Mobile Communications in 1986, the cellular communications industry was just beginning to catch on; through aggressive marketing, he built the customer base of Ameritech's cellular telephone division to 950,000.
Near the end of Notebaert's tenure as president of Indiana Bell Telephone Company, in February 1992, William Weiss, Ameritech's chief executive officer and chairman of the board, held a special meeting of the company's management. He had asked each attendee to write about what Ameritech should be doing in the future and then had each read aloud his views during the meeting. Notebaert's presentation caught Weiss's attention with its expansive view of Ameritech's possibilities, advocating that the company develop video conferencing; blend the Internet, telephones, and televisions into one vast interactive service; and offer "quality of life" services, such as safety and security. At age 45 Notebaert was considered young by the standards of Ameritech executives.Notebaert proved to be an excellent motivator of employees, communicating with and inspiring even the lowest ranks through open communications and easy accessibility. In January 1993 Weiss and the board of directors of Ameritech named Notebaert vice chairman of the board, and in June 1993 they named him president and chief operating officer of Ameritech, leaping him past many more senior executives. During this period, Notebaert helped expand Ameritech's international operations, including Telecom Corporation in New Zealand and Belgacom in Belgium. Ameritech played a crucial role in the creation of Belgacom, which was the first of Belgium's government monopolies to be privatized.
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posted by Win Your Dreams @ 8:47 AM |
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